Yihong (Hannah) LIAO

Fashion Marketing & Finance Consultant based in Paris, helping fashion and lifestyle brands scale through e-commerce, retail & wholesale, and start up growth in the EU and North America markets.

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About Me

With a background in luxury fashion marketing, wholesale / retail operations, and startup growth, I help brands at all stages scale through strategic e-commerce builds, retail and wholesale expansion, and tailored business planning. My experience spans Shopify builds, wholesale outreach with global buyers, and consulting for early-stage fashion brands — including one that generated $20K revenue in its first two months.Educated at Sup de Luxe (Paris) and Fordham University (New York), I’ve worked with brands across Europe, the US, and China, combining fashion expertise with a strong foundation in corporate finance and business modeling.Whether you're launching a new collection, building an online store, or seeking to enter retail markets, I provide custom support that blends creativity, strategy, and execution — always focused on your brand’s growth.

E-Commerce

Grow your online store with strategy, not guesswork.
Website audits, Shopify builds, conversion optimization, product presentation, and customer experience

Wholesale & Retail

Expand into boutiques and retailers with confidence.
Pricing strategy, line sheet guidance, outreach prep, and retail-ready tools for selling to multi-brand stores and concept shops.

Startup Growth

Turn your vision into a scalable business model.
Go-to-market plans, brand positioning, cost structures, and key KPIs identification for early-stage fashion startups.

Tailored for Your Brand

I create tailored, actionable consulting — not templates. Every brand has a unique story, and I combine creative thinking, data-driven planning, and global fashion insight to build strategies that feel authentic, scalable, and grounded in your goals.My style is collaborative, flexible, and execution-focused — whether we’re launching your first Shopify store or crafting your wholesale entry strategy, I’m your partner in growth.